Category Archives: Uncategorized

2016

New Year Update

Here we are, another year has passed, and I have a few updates to share.

First, Happy New Year and thank you for your loyal business. As Pacesetter Media grows, I appreciate each and every order, referral and inquiry. I look forward to working with you in 2016.

Some updates include:


Studio Renovations

Studio Makover
I started from scratch on the studio, stripping out the carpet and repainting. I also got new power amps for instruments and general listening. That was done by April, and it’s great for lighting, photography and video. But audio recordings had some echo. That’s okay for some music styles, but not so much for spoken word. I fixed that by adding acoustic panels recently, and it sounds great.

Studio, Acoustic Panels

Spoken-word recording is better, and music listening is a lot better. I knew the acoustic panels would improve the sound, but I was surprised how clean music is now, even at high volumes.

Loud-Music Delight
Next time you’re in the area or you’re here for a photo shoot, be sure to bring your playlist on your phone or music player. We’ll hook it up and listen with a little volume. I think you’ll like it.


WordPress

Expanded WordPress Options

In 2015 WordPress was popular with clients. For small business websites, WordPress is a really good option. It’s SEO friendly and lets clients update sites themselves. It’s also flexible and scalable. We can use any theme or my own Pacesetter Media theme. I can customize WordPress for almost any web application.

You can learn more at my WordPress post from 2013.


Logo Apparel

Logo Apparel

Apparel was another hit in 2015. I launched a new website with lots of catalogs at 501Shirts.com. Whether you need a short run or a big quantity, I can offer quality apparel, embroidery and screen printing.

Volume Discounts
By the way, the magic number for polo shirts is around 100. The magic number for t-shirts is 500. At those quantities, I can offer special discounted pricing

Extra Creative Time with Large Orders
BTW: Did you know I offer extra creative time with big orders of printing and promotional items? This “time credit” can be used on any project. You can get extra design, photography and web updates you can use up to 90 days later.


Thank You – Here’s to 2016

Thank you again. I look forward to working with you in 2016.

Multipage Booklet

Setting Up A Multipage Book

Booklets and catalogs are a little more complex to design than single sheet pieces.

Here are rules to follow when creating your multipage booklet:

  • Page counts start on the cover as page 1, inside cover as page 2 and so on.
  • Total bleed is .25” and total Safety is .5”. For example, an 8.5×11 booklet with bleed should be 8.75×11.25 total. This allows us to set up your crossovers properly.
  • Only single pages will be accepted. NO readers OR printers spreads.
  • We prefer a multipage PDF but single page files are also ok.

Typically page counts for booklets start on the cover as page 1, inside cover as page 2 and so on.

Crossovers are common in booklets and require extra attention. A Crossover is an image, text or other graphic element that goes from one page to another.

Below you can see a good example of how to create crossovers:

Booklet Crossovers

Designers must pay close attention to the crossover design and make sure it is as seamless as possible on the finished piece. Also, do not use text or thin lines as crossovers. Big pictures work best.

Note: Due to the nature of saddle stitch binding, crossovers may not line up 100% on the final booklet.

Artwork done in Indesign or other layout software as spreads or facing pages must be saved out as single page pdfs. When creating your design, keep this in mind especially when doing crossovers. The easiest way is to create the bleed is when creating your document. Below are instructions on how to create your document in Indesign.

When creating your document, make your page size the cut size and your margin size .25” for safety for a .5” total:

InDesign Settings for Booklets 1

Then, click the More Options button on the right. It will reveal Bleed and Slug settings below. Enter .125” as the bleed for a total of .25”:

InDesign Settings for Booklets 2

Your Indesign document is now ready for proper booklet layout. You should see proper bleed and safety guidelines:

InDesign Pages Showing Margins, Trim and BleedWhen your ready to export your booklet as PDF, make sure to Use Document Bleed Settings in the Marks and Bleeds menu:

InDesign PDF Export

After submitting your booklet, we review artwork for proper set up, so please include a few extra days in your plan for review, production and delivery.

Studio Makeover Tools and Materials

Studio Makeover

Since last October, I’ve been working on the studio and recently finished the make over. It included ripping out carpeting, patching the walls, patching cement and filling holes. And finally, painting.

Here are a few shots before the final stage, painting the floor.

Studio Makeover Before
This is a panoramic shot of the studio before the final stage, painting the floor.
This is a panoramic shot of the studio after painting the floor.
After painting the floor.

We’re even more ready for photography…and even video and music. Product photography, head shots and other commercial photography.