At a recent networking event, I shared the best tip I ever heard about promotional items, and it’s good enough for it’s own blog post:
The best promotional item is one your clients have in front of them when they realize they need your service.
That’s it. Pretty simple.
For an electrician, that might be a sticker on the fuse box or a flashlight. For a dentist, it could be a toothbrush cover or a toothbrush. For a auto repair shop, it could be a tire gauge or car phone holder.
I have a few generic go-to items: pens, notepads, calendars, and mouse pads. They’re often in front of office workers when they realize they need lots of things, so they’re good all-round promotional items.