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Logos Should Be Readable in a Sea of Logos

In November 2017, I wrote about logos, that they should have big text that’s readable even when the logo is small. (Read the post here.) That was inspired by a Brandon Foundation post of sponsors. This is a follow up.

Today, another example from Brandon Foundation came across my screen. This time, the Brandon Foundation logo works well in a sea of logos.

And I’ll mention here that I designed the Brandon Foundation logo in 2003 when Arlene Waldron and Anne Nymark got it started. And it still works to this day.

This example comes from Facebook when a local company advertised the charities they helped.

Sea of Logos Example

The Logos that Work

Some logos are easy to read when they are small in this sea of logos:

  • Brandon Foundation
  • Autism Speaks
  • Feeding Tampa Bay
  • Easterseals
  • 1 Voice
  • Waypoint

The Logos that Don’t Work

Some other logos are hard or impossible to make out. 

  • Shriners Hospital (second row, fifth logo; circle around person, black text under the graphic)
  • Outreach Clinic (third row, first logo; red cross in a blue circle)
  • Southeast Beagle Rescue (third row, fifth logo; heart with text across the top)
  • The dark logo that is in the middle above Waypoint (what is that?)

Logos Should Be Simple and Readable When Small

This is another example of an important rule of logo design:

  • Logos should be readable when small.