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Millennials Like Direct Mail

Millennials Like Direct Mail

Here’s a surprise: Millennials have a positive view of direct mail. So if you want to reach 24-to-39-year-olds, consider direct mail.

According to several reputable sources, millenials respond to direct mail. They have a dim view of e-mail spam, but they don’t see direct mail as “junk” mail. Generally, they see direct mail as more trustworthy.

That sure surprised me. Here are the links.

Forbes: Direct Marketing Is Thriving In Millennial Mailboxes

Forbes: An Appreciation For An Old Friend: Direct Mail

Small Business Administration: Direct Mail is Hot Again. Here’s How to Use It

US Postal Service: A Look at How Millennials Respond to Direct Mail

In 2016, the USPS published a white paper about how millennials see direct mail. Here are a few highlights.

  • 84% of Millennials take the time to look through their mail.
  • 64%would rather scan for useful info in the mail than email.
  • 87% of Millennials like receiving direct mail.

Download A Look at How Millennials Respond to Direct Mail (PDF)

Every Door Direct Mail

Anybody who wants to reach an audience in a limited geographic area should consider Every Door Direct Mail (EDDM). Read more about EDDM in a previous blog post.

Read EDDM – Great Value to Reach a Local Market