Here’s a surprise: Millennials have a positive view of direct mail. So if you want to reach 24-to-39-year-olds, consider direct mail.
According to several reputable sources, millenials respond to direct mail. They have a dim view of e-mail spam, but they don’t see direct mail as “junk” mail. Generally, they see direct mail as more trustworthy.
That sure surprised me. Here are the links.
Forbes: Direct Marketing Is Thriving In Millennial Mailboxes
Forbes: An Appreciation For An Old Friend: Direct Mail
Small Business Administration: Direct Mail is Hot Again. Here’s How to Use It
US Postal Service: A Look at How Millennials Respond to Direct Mail
In 2016, the USPS published a white paper about how millennials see direct mail. Here are a few highlights.
- 84% of Millennials take the time to look through their mail.
- 64%would rather scan for useful info in the mail than email.
- 87% of Millennials like receiving direct mail.
Download A Look at How Millennials Respond to Direct Mail (PDF)
Every Door Direct Mail
Anybody who wants to reach an audience in a limited geographic area should consider Every Door Direct Mail (EDDM). Read more about EDDM in a previous blog post.
