Category Archives: Blog

New Web Design:

New Web Design:

We recently completed a new website project for Cooper Trading in Irwin, PA. The site includes:

  • WordPress with the Pacesetter Site theme
  • Highlight Box plugin by Pacesetter Media
  • NEW Sea of Logos plugin by Pacesetter Media
  • Off-the-Shelf Plugins
    • Yoast SEO
    • Contact Form 7
    • Cache Enabler
    • Advanced Custom Fields
    • Show-Hide/Collapse-Expand
  • Secure Encryption
  • Responsive, mobile Friendly design

Check out the new Cooper Trading site here.

Movo LV1

Improve Audio in Your Video with a $20 Mic

In-house video is a handy tool for businesses these days. Most people know small businesses create their own media, and they accept basic production for some kinds of videos. So if video can help you communicate with your audiences, get a camera and start shooting if you aren’t already.

An on-camera microphone is sometimes good enough for recording voice in a quiet, small space, but it’s usually too far from the speaker. It also picks up room echo and other noise. BTW: Three feet can be too far.

Here’s the tip: For $20 to $30, you can vastly improve the sound quality with the MOVO LV1 microphone. It has a low price, and it works much better than on-camera mics. With a twenty-foot cable, it’s perfect for most DIY video. It works on phones and cameras.

Once you get this microphone clipped to the speaker’s lapel or collar, you can turn down the camera audio gain (how sensitive it is to sound), and that reduces room echo, air conditioner hum and other noises.

One caveat: If your video requires lots of movement, you probably need a wireless mic. For limited movement, this works.

One extra tip: Get extra batteries when you buy the mic. Budget around $30 for everything including tax. Shipping might be extra; Amazon offers free shipping on orders over $25.

Get the Mic and Help Beth-El Farmworker Ministry

Links to this mic and batteries on Amazon Smile are below. If you visit this link first, you can set your Amazon Smile charity to  Beth-El Farmworker Ministry in Wimauma, FL, one of my clients.

Then when you make your purchase through Amazon smile, they get a donation.

About Beth-El Farmworker Ministry

Beth-El serves migrant farm workers in the Hillsborough County region. Migrant farm workers are the poorest of the working poor. They brave the Florida heat to labor in extremely adverse conditions. Workers generally outnumber the available jobs. Many are only able to find work an average of 30 hours per week for only 30 weeks per year; they struggle to feed themselves and their families.

Beth-El has a 27-acre site on U.S. Highway 301 about 20 miles south of Tampa serving the nearby rural population.Programs include

  • Hunger Relief
  • Education
  • Healthcare
  • Spiritual Growth

For more information, visit

Find the Mic On Amazon Smile

You can get the mic and extra batteries at Amazon and other online stores.

MOVO LV1 Microphone

Extra LR44 Batteries

Thanks to Video Guru Larry Becker for This Tip

Thanks to Larry Becker who reminded me about this microphone recently. Find him at

Graphic Design, Logo On Concrete

Do You Have Time for a Blog?

Whether you should or shouldn’t have a blog depends on your business and your resources. Even when a blog could serve your business (sales, search rankings, communication with clients), there’s one more question: Will you add to it regularly? Blogs take time, even for experienced bloggers who know how to create written and visual content. If you have those skills, you have a good start. If you lack that experience, you’ll have to learn (or hire) a few skills before it’s “easy”. For many businesses, a few basic skills are enough:
  • Writing Content The writing doesn’t have to be fancy or long. It can be informal, but some basic writing skills are needed.
  • Selecting and Editing Images Cropping and resizing images is a start. Combining images and creating original graphics is a plus.
  • Organizing Basic organization of images and future blog posts as well as writing and editing tasks.
  •  Posting on Your Site With most blog software like WordPress, this is pretty easy, but you need to know a few steps .

Your Homework: Create Five Posts

I often ask clients to create a few blog posts before committing. Then they can better gauge the time needed for updates. So that’s your assignment. You don’t need to create anything fancy. Write five simple posts by creating or collecting the text, pictures and videos. Posts can be simple, like posting on Facebook: quick cell phone images with a caption or  a few short paragraphs. Or posts can be longer with lots of details. This short assignment helps you refine the style and direction of your blog. It also helps you decide if you should have a blog at all and how to maintain it.

Ideas for Blog Posts

Over a few weeks, keep an eye out for things to post:
  • an image of your product or service, particularly if it makes a good visual like hair styles, home painting or any kind of design
  • something a client says about your company
  • a picture from a vendor visit
  • a picture from a training session
  • cell-phone shots from industry conferences and trade shows
  • new products
  • new employees
  • technical support answers
  • any news your audience and clients want to know
Then create those first five posts. Once you write a small collection, you’ll better understand the project of publishing a blog.