One-Light Lighting for Webcam
Some good ways (and bad ways) to place a light.
Keepin’ On With Business in 2020
Our clients are keeping on with business. They’ve made adjustments, of course, but they’re keeping on. Here are a few tips on how.
An open letter to Governor Tom Wolf (and others) About Framing Yourself In Video
Dear Governor Wolf, Please watch this short video or read this post. Thank you. We’re all engaged in personal video publishing these days, whether it’s business or personal. I wrote…
How big should you be in video? – A Survey of Head Height
I did a quick survey of how big people are on news programs. How zoomed in the camera is, how big the person appears on screen. The sample was from…
Embrace the Tech, Embrace the Performance: Practice
What do I suggest to businesses who used to go to events to sell and make connections? Embrace the tech. Like it or not, online meetings and personal video publishing…
Social Media: Show Up to Keep Connections
Social media is like a big trade show or community event. If you go to the bar, you get drinking. If you go to the amusements, you get amusement. If…
Website SEO Checkup: Headlines
Here’s how to check headlines on your website. It’s something you can do during quarantine downtime Why is this important? Headlines are very important to accessibility, and they play a…
Be Your Best On Zoom (and Facebook Live)
Here’s a really good video on how to look and sound good on camera with Larry Becker from GreatOnCamera.com.
Build Your Own Audience, Not Facebook’s: Newsletters and Blogs
We all publish content for our audiences in print, on our websites, in e-mails, and on social media. We all contact our clients by e-mail, phone calls, and until recently…
Six Examples of Lighting for Webcams and Online Meetings Using One Light
Here’s a general rule in lighting: The light source should be big. Bright is important, too. (Really, there are no “rules”, but this is bullet-point advice, not artistic training.) To…
Get Ready for Online Meetings
Here’s the new reality: businesses need to participate in online meetings. So prepare to be on camera at your desk. Get a decent web camera and microphone. Tidy up your…
Advice, Tips, and Tricks for the New Reality
Wow, things changed fast. I’m preparing newsletters and blog posts for the coming weeks with info on marketing in these stay-at-home times. Topics include how to use social media how…
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