Category Archives: Marketing

Logos Should Be Readable in a Sea of Logos

In November 2017, I wrote about logos, that they should have big text that’s readable even when the logo is small. (Read the post here.) That was inspired by a Brandon Foundation post of sponsors. This is a follow up.

Today, another example from Brandon Foundation came across my screen. This time, the Brandon Foundation logo works well in a sea of logos.

And I’ll mention here that I designed the Brandon Foundation logo in 2003 when Arlene Waldron and Anne Nymark got it started. And it still works to this day.

This example comes from Facebook when a local company advertised the charities they helped.

Sea of Logos Example

The Logos that Work

Some logos are easy to read when they are small in this sea of logos:

  • Brandon Foundation
  • Autism Speaks
  • Feeding Tampa Bay
  • Easterseals
  • 1 Voice
  • Waypoint

The Logos that Don’t Work

Some other logos are hard or impossible to make out. 

  • Shriners Hospital (second row, fifth logo; circle around person, black text under the graphic)
  • Outreach Clinic (third row, first logo; red cross in a blue circle)
  • Southeast Beagle Rescue (third row, fifth logo; heart with text across the top)
  • The dark logo that is in the middle above Waypoint (what is that?)

Logos Should Be Simple and Readable When Small

This is another example of an important rule of logo design:

  • Logos should be readable when small.

Google My Business

Google has a free business listing that some folks don’t know about. It’s particularly helpful for anybody with a public location (office or retail) and serves a geographic area (a small town or region). Every business should get a listing; it’s free and it can show up on Google when somebody searches for your company. It’s also where customers can leave reviews.

 “Mandatory” for Retail and Restaurants

Figuratively speaking, this listing is “mandatory” for any retail business: restaurants, stores, salons, auto repair. That’s my opinion. Other businesses should set up a listing, too, but for retail, it’s even more important. Think of it this way: your competitors are already listed.

Here’s what it looks like when the public sees it.

Google My Business Public Listing

See it live: https://www.google.com/search?q=pacesetter+media

Multiple Locations – Businesses with multiple locations can add each location and manage groups of locations.

There are a few steps like verifying your location by either a phone call or postcard mailing. And you need to enter information like address and description. Adding pictures or video is a nice touch, too.

Find More Info Here: https://www.google.com/business/

Google used to have a service called “Google Places” which has been changed to Google My Business. If you once had a Places listing, it’s been converted.

Bing Places

Bing has a similar listing service. You can find more information here.

https://www.bingplaces.com/

Success with Trade Shows Cover

Success with Trade Shows FREE Guide

I updated “Success with Trade Shows.” It’s reformatted, digitized, optimized and tagged. And it’s full of information to smooth out the hassles of a trade show.

  • scheduling
  • budgeting
  • signs and displays
  • tips and tricks
  • checklist
  • and more

Success with Trade Shows

Download the PDF.