EDDM – Great Value to Reach a Local Market
Every Door Direct Mail (EDDM) is a cost-effect way to reach residences with direct mail, especially for businesses with a local market.
Color and Commercial Printing Basics
Color printing isn’t simple. It seems like it would be, but it isn’t. Here are the basics. Full-Color Printing A lot of commercial printing is full color. It uses four…
Presentation Folder Categories – Advantages and Disadvantages
When you need presentation folders, first consider which of the two broad categories you’re looking for. Full-Color Printing This is photographic type printing including washes of solid colors, rainbows and…
Setting Up A Multipage Book
Booklets and catalogs are a little more complex to design than single sheet pieces. Here are rules to follow when creating your multipage booklet: Page counts start on the cover…
Some Blues Turn Purple in Print
When creating artwork for printed materials, some blues on a computer screen shift toward purple when printed. I have to correct for this problem regularly. Here’s what to do about…
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