Category Archives: Print

Presentation Folders

Presentation Folder Categories – Advantages and Disadvantages

When you need presentation folders, first consider which of the two broad categories you’re looking for.
  • Full-Color Printing
  • Specialty Card Stock

Full-Color Printing

This is photographic type printing including washes of solid colors, rainbows and gradients. The whole folder can be a photograph or a solid color. It can be a mix of photographs, text and graphics. Printing is included on the inside flaps. Sometimes printing is included on the entire inside. Papers are limited but include a good selection of white and some textured whites and off whites. Specialty finishes like spot glossy, silk laminate and foils are available to make the design look and feel pretty slick.

Advantages

  • price
  • flexibility in design
  • special finishes can be unique, slick and classy

Disadvantages

  • misses the feel that comes only with specialty card stock

Specialty Card Stock

The priority is on the card stock, the texture, the color, the weight, the feel. Imprinting is usually spot color including solid inks, foils and embossing.

Advantages

  • the feel that comes only with specialty card stock

Disadvantages

  • price
  • graphic design can be limited to solid shapes and text
Multipage Booklet

Setting Up A Multipage Book

Booklets and catalogs are a little more complex to design than single sheet pieces.
Here are rules to follow when creating your multipage booklet:
  • Page counts start on the cover as page 1, inside cover as page 2 and so on.
  • Total bleed is .25” and total Safety is .5”. For example, an 8.5×11 booklet with bleed should be 8.75×11.25 total. This allows us to set up your crossovers properly.
  • Only single pages will be accepted. NO readers OR printers spreads.
  • We prefer a multipage PDF but single page files are also ok.
Typically page counts for booklets start on the cover as page 1, inside cover as page 2 and so on. Crossovers are common in booklets and require extra attention. A Crossover is an image, text or other graphic element that goes from one page to another. Below you can see a good example of how to create crossovers: Booklet Crossovers Designers must pay close attention to the crossover design and make sure it is as seamless as possible on the finished piece. Also, do not use text or thin lines as crossovers. Big pictures work best. Note: Due to the nature of saddle stitch binding, crossovers may not line up 100% on the final booklet. Artwork done in Indesign or other layout software as spreads or facing pages must be saved out as single page pdfs. When creating your design, keep this in mind especially when doing crossovers. The easiest way is to create the bleed is when creating your document. Below are instructions on how to create your document in Indesign. When creating your document, make your page size the cut size and your margin size .25” for safety for a .5” total: InDesign Settings for Booklets 1 Then, click the More Options button on the right. It will reveal Bleed and Slug settings below. Enter .125” as the bleed for a total of .25”: InDesign Settings for Booklets 2 Your Indesign document is now ready for proper booklet layout. You should see proper bleed and safety guidelines: InDesign Pages Showing Margins, Trim and BleedWhen your ready to export your booklet as PDF, make sure to Use Document Bleed Settings in the Marks and Bleeds menu: InDesign PDF Export After submitting your booklet, we review artwork for proper set up, so please include a few extra days in your plan for review, production and delivery.

EDDM – Great Value to Reach a Local Market

UPDATE Apr 26, 2016: Current EDDM postage is 17.6¢ each.
A few years ago, the U.S. Postal Service introduced Every Door Direct Mail (EDDM). It’s a great option for businesses trying to reach a local audience. EDDM postage (17.6¢ each) beats traditional direct mail postage, which cannot be calculated by mere humans. (Okay, that’s not true, but standard postage is egregiously complicated. Let’s say you’re lucky if it’s 21¢ each, but it can run 28¢ and higher, and you never know until we process your mailing list.) Plus traditional direct mail requires a mailing list (starting at $200 if you don’t have one) and processing (starting at $125). Of course, EDDM has limitations.
  • Size and Weight The piece has to meet EDDM size and weight criteria, but that’s fairly easy.
  • Can’t Select Individual Recipients You can’t select individual address, and you can’t split routes. You mail to entire routes only (a few homes to thousands of homes each).
  • Daily Limits You have to mail at least 200 per mailing and no more than 5000 per day.
  • Take Mailing to Delivering Post Office You have to take your mail to the delivering post office or ship it to each post office.
  • Preparation The paperwork has to be prepared, and the mail pieces have to be bundled in 50s or 100s.
EDDM is not the perfect solution for all businesses, but it’s a good option for any business trying to reach local homes and apartments.
  • restaurants
  • churches
  • brick-and-mortar retail stores
  • car dealers
  • salons
  • home services
  • medical offices
  • car repair shops
It’s also good for reaching residences anywhere in the US, but that requires shipping your mailing to the delivering post office. Nonetheless, it can be a valuable option in some situations.

Comparing EDDM and Standard Direct Mail

Here’s a quick comparison chart.
EDDM Standard Direct Mail
Postage 17.6¢ as of April 2016 It’s complicated. Let’s say 21¢ each and higher.
Mailing List 0 Starting at $200
Mailing List Processing 0 Starting at $125
Can select individual homes No Yes
Can select homes based on demographics Whole postal routes only Yes – Location, age, income and lots more options
Can select businesses Limited. Most routes include more homes than businesses. Limited number of routes have only business addresses. Yes
Send to Named Individuals No Yes

Basic Steps

Here are the basic steps.
  1. Create your printed piece to EDDM specs.
  2. At USPS.com, create an account.
  3. At USPS.com, create a new mailing, select the neighborhoods/routes you want to reach and print your paperwork.
  4. Bundle your mailing with the paperwork.
  5. Take your mailing to the delivering post office and pay 17.5¢ each or pay online when you place the order.
EDDM has a few important specifications like size, paperwork and bundling. You can find more information at the USPS website.

The Bottom Line

EDDM is a cost-effect way to reach homes, especially for businesses with a local market. You can find more information at the Postal Service EDDM website. Of course, Pacesetter Media can print your postcards and take care of your direct mail project from start to finish. Call (813) 685-9206 for more information.