Category Archives: Search Engine Optimization

7 Bits of HTML Everybody Should Know

Introduction – 7 Bits of HTML Everybody Should Know

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All websites are code, hypertext markup language (HTML).

When you edit a website, you edit the HTML code.

Anybody who edits a website should know something about HTML.

That’s the conclusion I’ve come to after years of developing websites. When done right, good HTML is good for search engine optimization (SEO), accessibility, mobile friendliness, and more. And many novices aren’t doing it right.

Point-and-click systems (page builders) give novices the option to move things around, change fonts, add animations, and lots more. But behind the visual design is the code, the HTML. When used by beginners, point-and-click systems often lead to bloated sites that are slow, fail accessibility tests, and hurt SEO.

Series of Tutorials

So I created a series of tutorials for anybody who writes for or edits a website on any system. These tutorials start with my first 7 bits of HTML site editors should know:

  • page title
  • meta description
  • headlines
  • paragraphs
  • image alt text
  • local markup/formatting (strong/bold & em/italic)
  • links

I try to keep the videos short and packed with good info. So I hope this is a useful, informative series for my clients and all non-experts who edit a website.

Other Important Concepts in Website Design, Editing and Publishing

I also share some best practices. But only those important to writers, editors and point-and-clickers. I mostly avoid developer-level stuff unless it’s relevant.

Send Me Your Questions

Please send me your questions when doing these tutorials. Or send me topics you want me cover next. I appreciate any ideas, questions or feedback.

    Tutorial: Introduction & Orientation

    And here’s the first tutorial.

    80-20 SEO, The First Priorities

    The 80-20 Rule and SEO

    Somebody recently asked me if small businesses should keep up with all the changes in Search Engine Optimization (SEO). The short answer: No!

    It’s impossible to keep up with every change without making it a full-time job. Minor changes are ongoing at Google and Bing. And new tips are discovered by SEO pros in field experiments every day. Only high-traffic websites get a good return on the effort of daily and weekly tweaks based on the latest small changes.


    I suggest the 80-20 rule. Spend 20% of the effort of “perfect” SEO to get 80% of the results.

    1. Content is most important. Write content for your audience, those who want to find you or your service. Write about the problem they want to solve or the solution they’re looking for.
      • Include words and phrases your audience might search for.
      • Include towns and other place names if your audience is likely to narrow their search geographically.
    2. Structure the content for Google and screen readers.
    3. Edit the HTML Title and Description for every page and include a keyword or two.

    Then Do What Google Says

    At the link below, Google tells everybody how to improve SEO. This guide covers the most important foundations. It’s a little techy, especially for a novice. But it points you to the most important concepts, the first things you should learn and do.

    Just do what Google says and you get most of what you need in SEO.

    SEO Update, Page Experience, Coming In May

    Page Experience, New Ranking Factor Coming to Google in May

    Google has a new set of ranking factors coming in May, and they’re all part of “Page Experience”. Here’s the quick info you need:

    • The new factors: loading time, interactivity time, and visual stability.
    • Combined with these under “Page Experience” are the existing factors: mobile friendly, safe browsing, HTTPS, no intrusive pop-ups.
    • Relevant Content is still the top ranking factor. These new factors won’t necessarily change your rankings.
    • How your competitors optimize their sites affects your placement in search results. If they have similar SEO as your site, Page Experience could be a significant factor.
    • Google announced this well ahead of time, which could indicate a significant change.
    • Predictions among SEO experts are mixed. The impact is a uncertain.
    • Google has indicated that this will apply first to mobile search, but that was in December.

    Predictions on the impact range from “it depends” to “big deal, why else would Google announce it well ahead of time?”. SEO is based on hundreds of factors, including how much competition you have for your search terms. The effect on one site might be different than another. You should assess your site.

    What To Do

    • If SEO is important for you, review your site for the Page Experience. Google published details about the signals they use.
    • Update your site including content and the software running it.
    • If search optimization is critical, you should review and update you site at least quarterly. If SEO is day-to-day critical, you’re probably already monitoring your site and backing up on a weekly basis. If you not, you should.

    Check the video below for how to assess your site’s speed and get details about how to improve it.