Category: Search Engine Optimization
Google Core Update. Now What? (Nov 2024)
Google completed a core update on December 5. Here’s what to do: What is a Core Update? A few times a year, Google makes a significant set of changes to…
Search Engine Optimization (SEO), A Practical Strategy
If I were to sit down with you to give you a checklist and explain a strategy for SEO, here’s what I’d say. Use a good checklist. Publish people-first content.
Quality Content for SEO According to Google
Search engine optimization (SEO) starts with site content. Here’s the open secret: Google publishes a guide called “Creating helpful, reliable, people-first content”. It’s part of a bigger guide called “Explore…
Consistency for Better Search Engine Optimization (SEO)
Here’s a quick tip to improve your SEO for your website. Be consistent in spelling and punctuation when publishing information about your company. This includes on your website, on Google…
Principles of Implementing WordPress, Notes and Explanations
Here are my notes and explanations of my Principles of Implementing WordPress. (See the original blog post.) The result is useful and to the point, and a bit tech-oriented boring.…
Introduction – 7 Bits of HTML Everybody Should Know
Find the Series On YouTube Introduction All websites are code, hypertext markup language (HTML). When you edit a website, you edit the HTML code. Anybody who edits a website should…
The 80-20 Rule and SEO
Somebody recently asked me if small businesses should keep up with all the changes in Search Engine Optimization (SEO). The short answer: No! It’s impossible to keep up with every…
Page Experience, New Ranking Factor Coming to Google in May
Google has a new set of ranking factors coming in May, and they’re all part of “Page Experience”. Here’s the quick info you need: The new factors: loading time, interactivity…
Web Design and SEO for Authors
Dave Loebig was featured on Authors Aflame Entrepreneurs Write Now podcast this week talking about tips on website design and search optimization. Thanks to Nishoni Harvey for the opportunity to…
Keepin’ On With Business in 2020
Our clients are keeping on with business. They’ve made adjustments, of course, but they’re keeping on. Here are a few tips on how.
Website SEO Checkup: Headlines
Here’s how to check headlines on your website. It’s something you can do during quarantine downtime Why is this important? Headlines are very important to accessibility, and they play a…
Build Your Own Audience, Not Facebook’s: Newsletters and Blogs
We all publish content for our audiences in print, on our websites, in e-mails, and on social media. We all contact our clients by e-mail, phone calls, and until recently…