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Logo Study Header Image

Logos Should Have Big Text

Logos should have big text, text that’s easy to read even when the logo is small. That’s yet one more criteria of logo design.

And as much as possible, logos should have short words from the company or product name.

A few years ago, I designed a logo for my local home brew club, Brandon Bootleggers. It was a practical logo with bold text. It wasn’t the most artistic logo, but the artwork was original, not stolen off the internet. And it was free work, something I did for the new brew club as it was getting started. The club steering committee came up with another logo that violated several rules of good logo design. No big deal. It’s a local club, non-profit.

Sea-of-Logos Example

Today, I saw a post from the Brandon Foundation highlighting the sponsors for an event. It included the Brandon Bootleggers logo. It was hard to read.

Here’s the sea of logos Brandon Foundation published. Look at the second one on the top row, Brandon Bootleggers Home Brew Club.

Logo Study Broken

Here’s the same graphic but with my version of the Bootleggers logo.

Logo Study Fixed

That’s a lot easier to read.

Big Text

In fact, this sea of logos makes for a study in logo design. Some logos are very easy to read and therefore do a good job of branding the company:

  • Bonefish Grill
  • Longhorn Steakhouse
  • Outback Steakhouse
  • Stonewood
  • Livy O’s Catering Co.

Several logos have extra words and some long words, but the designers selectively made some words bigger, so they work in this example:

  • Romano’s Macaroni Grill
  • PRP Wine
  • The Bridges
  • Stonewood

Others are just hard to read:

  • Cater Tampa
  • Nothing Bundt Cake
  • Food (The one word is big, but what’s being branded here?)
  • Bootleggers Home Brew Club

So my version of the Bootleggers logo isn’t high art, but it works when it’s small and displayed in a sea of logos. This illustrates an important rule when designing logos:

  • Logos should be readable when small.

New Year Update

Here we are, another year has passed, and I have a few updates to share. First, Happy New Year and thank you for your loyal business. As Pacesetter Media grows, I appreciate each and every order, referral and inquiry. I look forward to working with you in 2016. Some updates include:

Studio Renovations

Studio Makover I started from scratch on the studio, stripping out the carpet and repainting. I also got new power amps for instruments and general listening. That was done by April, and it’s great for lighting, photography and video. But audio recordings had some echo. That’s okay for some music styles, but not so much for spoken word. I fixed that by adding acoustic panels recently, and it sounds great. Studio, Acoustic Panels Spoken-word recording is better, and music listening is a lot better. I knew the acoustic panels would improve the sound, but I was surprised how clean music is now, even at high volumes. Loud-Music Delight Next time you’re in the area or you’re here for a photo shoot, be sure to bring your playlist on your phone or music player. We’ll hook it up and listen with a little volume. I think you’ll like it.

Expanded WordPress Options

In 2015 WordPress was popular with clients. For small business websites, WordPress is a really good option. It’s SEO friendly and lets clients update sites themselves. It’s also flexible and scalable. We can use any theme or my own Pacesetter Media theme. I can customize WordPress for almost any web application. You can learn more at my WordPress post from 2013.
Logo Apparel

Logo Apparel

Apparel was another hit in 2015. I launched a new website with lots of catalogs at Whether you need a short run or a big quantity, I can offer quality apparel, embroidery and screen printing. Volume Discounts By the way, the magic number for polo shirts is around 100. The magic number for t-shirts is 500. At those quantities, I can offer special discounted pricing Extra Creative Time with Large Orders BTW: Did you know I offer extra creative time with big orders of printing and promotional items? This “time credit” can be used on any project. You can get extra design, photography and web updates you can use up to 90 days later.

Thank You – Here’s to 2016

Thank you again. I look forward to working with you in 2016.
Multipage Booklet

Setting Up A Multipage Book

Booklets and catalogs are a little more complex to design than single sheet pieces.
Here are rules to follow when creating your multipage booklet:
  • Page counts start on the cover as page 1, inside cover as page 2 and so on.
  • Total bleed is .25” and total Safety is .5”. For example, an 8.5×11 booklet with bleed should be 8.75×11.25 total. This allows us to set up your crossovers properly.
  • Only single pages will be accepted. NO readers OR printers spreads.
  • We prefer a multipage PDF but single page files are also ok.
Typically page counts for booklets start on the cover as page 1, inside cover as page 2 and so on. Crossovers are common in booklets and require extra attention. A Crossover is an image, text or other graphic element that goes from one page to another. Below you can see a good example of how to create crossovers: Booklet Crossovers Designers must pay close attention to the crossover design and make sure it is as seamless as possible on the finished piece. Also, do not use text or thin lines as crossovers. Big pictures work best. Note: Due to the nature of saddle stitch binding, crossovers may not line up 100% on the final booklet. Artwork done in Indesign or other layout software as spreads or facing pages must be saved out as single page pdfs. When creating your design, keep this in mind especially when doing crossovers. The easiest way is to create the bleed is when creating your document. Below are instructions on how to create your document in Indesign. When creating your document, make your page size the cut size and your margin size .25” for safety for a .5” total: InDesign Settings for Booklets 1 Then, click the More Options button on the right. It will reveal Bleed and Slug settings below. Enter .125” as the bleed for a total of .25”: InDesign Settings for Booklets 2 Your Indesign document is now ready for proper booklet layout. You should see proper bleed and safety guidelines: InDesign Pages Showing Margins, Trim and BleedWhen your ready to export your booklet as PDF, make sure to Use Document Bleed Settings in the Marks and Bleeds menu: InDesign PDF Export After submitting your booklet, we review artwork for proper set up, so please include a few extra days in your plan for review, production and delivery.