Monthly Archives: January 2016

Presentation Folders

Presentation Folder Categories – Advantages and Disadvantages

When you need presentation folders, first consider which of the two broad categories you’re looking for.

  • Full-Color Printing
  • Specialty Card Stock

Full-Color Printing

This is photographic type printing including washes of solid colors, rainbows and gradients. The whole folder can be a photograph or a solid color. It can be a mix of photographs, text and graphics. Printing is included on the inside flaps. Sometimes printing is included on the entire inside.

Papers are limited but include a good selection of white and some textured whites and off whites.

Specialty finishes like spot glossy, silk laminate and foils are available to make the design look and feel pretty slick.

Advantages

  • price
  • flexibility in design
  • special finishes can be unique, slick and classy

Disadvantages

  • misses the feel that comes only with specialty card stock

Specialty Card Stock

The priority is on the card stock, the texture, the color, the weight, the feel.

Imprinting is usually spot color including solid inks, foils and embossing.

Advantages

  • the feel that comes only with specialty card stock

Disadvantages

  • price
  • graphic design can be limited to solid shapes and text
2016

New Year Update

Here we are, another year has passed, and I have a few updates to share.

First, Happy New Year and thank you for your loyal business. As Pacesetter Media grows, I appreciate each and every order, referral and inquiry. I look forward to working with you in 2016.

Some updates include:


Studio Renovations

Studio Makover
I started from scratch on the studio, stripping out the carpet and repainting. I also got new power amps for instruments and general listening. That was done by April, and it’s great for lighting, photography and video. But audio recordings had some echo. That’s okay for some music styles, but not so much for spoken word. I fixed that by adding acoustic panels recently, and it sounds great.

Studio, Acoustic Panels

Spoken-word recording is better, and music listening is a lot better. I knew the acoustic panels would improve the sound, but I was surprised how clean music is now, even at high volumes.

Loud-Music Delight
Next time you’re in the area or you’re here for a photo shoot, be sure to bring your playlist on your phone or music player. We’ll hook it up and listen with a little volume. I think you’ll like it.


WordPress

Expanded WordPress Options

In 2015 WordPress was popular with clients. For small business websites, WordPress is a really good option. It’s SEO friendly and lets clients update sites themselves. It’s also flexible and scalable. We can use any theme or my own Pacesetter Media theme. I can customize WordPress for almost any web application.

You can learn more at my WordPress post from 2013.


Logo Apparel

Logo Apparel

Apparel was another hit in 2015. I launched a new website with lots of catalogs at 501Shirts.com. Whether you need a short run or a big quantity, I can offer quality apparel, embroidery and screen printing.

Volume Discounts
By the way, the magic number for polo shirts is around 100. The magic number for t-shirts is 500. At those quantities, I can offer special discounted pricing

Extra Creative Time with Large Orders
BTW: Did you know I offer extra creative time with big orders of printing and promotional items? This “time credit” can be used on any project. You can get extra design, photography and web updates you can use up to 90 days later.


Thank You – Here’s to 2016

Thank you again. I look forward to working with you in 2016.