Pacesetter Media Blog

Solving Promotion Problems

Client Project - Fish Huge Logo and Website

Fish Huge – Logo and E-Commerce Website

Here’s a recently completed project. It started with a logo. After that, Chris hired Pacesetter Media for the website.

The Logo

Fish Huge Logo

Chris wanted to capture the passion of fishing…fishing huge…in a simple logo. And the logo had to work on bumper stickers, shirts, hats and more. After some discussions and a few rounds of ideas, we finished it up.

The Web Site – “Apparel for Extreme Fishing”

Fish Huge Website

Fish Huge sells shirts with the Fish Huge logo.  So the new website includes:

  • e-commerce
  • SSL encryption (https)
  • retouching and Photoshop work on client photographs
  • custom design
  • SEO and contact plugins
  • custom WordPress plugin
  • Google Analytics

 

Millennials Like Direct Mail

Millennials Like Direct Mail

Here’s a surprise: Millennials have a positive view of direct mail. So if you want to reach 24-to-39-year-olds, consider direct mail.

According to several reputable sources, millenials respond to direct mail. They have a dim view of e-mail spam, but they don’t see direct mail as “junk” mail. Generally, they see direct mail as more trustworthy.

That sure surprised me. Here are the links.

Forbes: Direct Marketing Is Thriving In Millennial Mailboxes

Forbes: An Appreciation For An Old Friend: Direct Mail

Small Business Administration: Direct Mail is Hot Again. Here’s How to Use It

US Postal Service: A Look at How Millennials Respond to Direct Mail

In 2016, the USPS published a white paper about how millennials see direct mail. Here are a few up highlights.

  • 84% of Millennials take the time to look through their mail.
  • 64%would rather scan for useful info in the mail than email.
  • 87% of Millennials like receiving direct mail.

Download A Look at How Millennials Respond to Direct Mail (PDF)

Every Door Direct Mail

Anybody who wants to reach an audience in a limited geographic area should consider Every Door Direct Mail (EDDM). Read more about EDDM in a previous blog post.

Read EDDM – Great Value to Reach a Local Market

Warning: This Could Happen, ICANN Contact Verification Suspension

Verify Contact Info to Avoid Domain Suspension

For years, ICANN (the non-profit that manages domains and IP addresses) and domain registrars (like GoDaddy, Network Solutions and many others) attempted to verify contact information of domain registrants. Now they’re disabling domains when contact info isn’t verified.

Recently a client contacted me when their e-mail and website stopped working. The site said, “You have reached a domain that is pending ICANN verification.” And it gave instructions about what to do. Once we logged in and verified the contact information, everything worked correctly.

IMPORTANT: Verify your contact information with your registrar yearly. You should get a notice from your registrar once a year.

What To Do Now

Make sure your registrar has a good e-mail address for you, one you check regularly. If they offer a second contact e-mail address, use it. That way, you should receive their notices when it’s time to verify your contact info.

What To Do Yearly

Verify your contact information with your registrar. While you’re at it, check the expiration dates for your domains. Renew any that will expire soon.

You Can Lose Your Domain

I personally know of the recent situation where a business lost a domain because the registrar had an old e-mail address for the business.

The registrar sent notices about renewing, but the business never received them. The domain expired. Since the site wasn’t very active and had no e-mail addresses, nobody noticed. The registrar held the domain for the required time, and then it became available for anybody to register it. By the time anybody noticed months later, somebody else had registered the domain. There was nothing that could be done short of buying the domain at a steep markup or taking expensive legal actions that might not work anyway.

Bottom Line – Check Domain Contact Info and Expiration Dates

They’re getting more serious about verifying contact information. Make it a yearly to-do item. It should take less than 30 minutes. Log in to your registrar, verify your contact information, and renew any domains coming due.

We’ll Do It For You

We offer a yearly website maintenance service that includes checking domains as well as updating your site, reviewing usage statistics, and creating a back up for you. Call if you want us to check your domains for you.