Pacesetter Media Blog

Solving Promotion Problems

Test Your WordPress Contact Forms

Test Your WordPress Contact Forms

You better check your website contact forms. A significant change in the popular WordPress plugin Contact Form 7 (CF7) could break your contact forms if you’re using reCaptcha.

A recent update to CF7 removes support for reCaptcha version 2; now it supports version 3 only. If your site has the latest version of CF7 and was using reCaptcha version 2, your forms might not work or they’re letting more spam through. If your site is set to automatically update plugins, it could happen without you knowing it.

The Solution

Several options are available.

Auto Update – This is Why You Shouldn’t

This is why we disable automatic updates in WordPress. You never know when it will break something. In December 2018, WordPress changed its page editing software. One of my current clients lost the ability to update his site because the automatic update conflicted with the Divi theme that was installed. (Full disclaimer: He wasn’t a client at the time. I got it fixed for him.)

So if you have automatic updates turned on, check your website forms. Even if you don’t, check your forms anyway. Go to your site and submit the contact form. Make sure you get it.

Test Your Website Periodically

It’s good to test your website periodically–submit a form, make a purchase, comment on a blog post. Test whatever functions you have on your site.

And, by the way, update the content, even if it’s just the small changes in wording you’ve been meaning to do. It’s good for SEO.

New Web Design: CTIPA.com

New Web Design: CTIPA.com

We recently completed a new website project for Cooper Trading in Irwin, PA. The site includes:

  • WordPress with the Pacesetter Site theme
  • Highlight Box plugin by Pacesetter Media
  • NEW Sea of Logos plugin by Pacesetter Media
  • Off-the-Shelf Plugins
    • Yoast SEO
    • Contact Form 7
    • Cache Enabler
    • Advanced Custom Fields
    • Show-Hide/Collapse-Expand
  • Secure Encryption
  • Responsive, mobile Friendly design

Check out the new Cooper Trading site here.

Color and Commercial Printing Basics

Color printing isn’t simple. It seems like it would be, but it isn’t. Here are the basics.

Full-Color Printing

A lot of commercial printing is full color. It uses four inks to create text, photographs, and logos. This goes by several names: offset printing, process printing, full-color, four-color, CMYK. It’s typical for brochures, business cards, postcards and even signs and some promotional items.

For efficiency, many CMYK print jobs are done at the same time on large sheets. This gets the best price, but it isn’t good for perfect color matching. It’s usually perfectly adequate for business printing. But colors can shift a little from one job to the next. Most people won’t notice the difference unless two print jobs are viewed side by side. Even then, there’s often no difference.

For the most consistent full-color printing, each job needs to be printed by itself. This gives better color consistency but not the best price.

Color-Match Printing

You might have heard of the Pantone Matching System (PMS). With it, printers can consistently reproduce exact colors. It’s used for spot colors like logos, not for photographs. PMS colors can sometimes be reduced to a tint to create lighter shades on the same piece. In some cases, only full-strength PMS spot colors can be used.

PMS is good for exact color matching.

On-Screen Proofing

Monitors can display colors that can’t be printed, and most monitors aren’t calibrated. Even so, screen proofing is usually good enough for commercial printing when exact color matching isn’t needed.

When you want color matching or a good sense what your printed piece will look like, get a printed proof. If you need really good color matching, find a local printer that can hand-hold your job. Even better, pay for a production proof, and be there when the job is run. It costs extra, but when you need something perfect, that’s what it takes.