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Pacesetter Media Blog
Latest Posts
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Google Core Update. Now What? (Nov 2024)
Google completed a core update on December 5. Here’s what to do: What is a Core Update? A few times a year, Google makes a significant set of changes to…
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List of Media Creation Tasks, Media is a Business Function
Media publishing is a business function. Use this list of media functions to guide your planning.
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Get These Valuable Benefits of WordPress: Backups, Portability, Redesign
Many businesses miss important benefits of WordPress: sites can be backed up and moved. We regularly take over WordPress sites. Too often, the site owners don’t have a backup and…
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Search Engine Optimization (SEO), A Practical Strategy
If I were to sit down with you to give you a checklist and explain a strategy for SEO, here’s what I’d say. Use a good checklist. Publish people-first content.
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Retiring a Domain the Right Way to Avoid Surprises: 410 Gone
Recently a client closed a website and let the domain expire. It was not their primary domain, but it included the company name very clearly. A few months later, somebody…
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Blog Categories and Tags are Editorial Decisions, Not Technical
In This Article Introduction In WordPress, categories and tags are mostly editorial decisions. Technical factors are relevant, but it’s mostly about how you want to organize your content. Here I…
More Posts
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Fixing Links in WordPress and Seriously Simple Podcasting
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Design and Media Spotlight: Whitechapel Behavioral Services
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Promotion and Media Project Scheduling Updated for 2024
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WordPress and Yoast SEO Data Optimization: Fix for 403, Cookie Check Failed
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Quality Content for SEO According to Google
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The Block Editor Is a Better Way to Build WordPress Sites. Use It.
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Tampa Bay Area Promo Items Catalogs for Local Government
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Consistency for Better Search Engine Optimization (SEO)
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Principles of Implementing WordPress, Notes and Explanations
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Use Old and New Google Analytics for Year-to-Year Comparisons
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Principles of Implementing WordPress, The Mind Map
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Website Styling Orientation – 7 Bits of HTML Everybody Should Know
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7 Bits of HTML Everybody Should Know
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Introduction – 7 Bits of HTML Everybody Should Know
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The 80-20 Rule and SEO
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Page Experience, New Ranking Factor Coming to Google in May
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5-Minute Website Audit with Chrome and Lighthouse
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Web Design and SEO for Authors
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One-Light Lighting for Webcam
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How to Get Better Lighting in Webcam Video
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Top 9 Webcam Lighting Tips and More
Web Design
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Search Engine Optimization (SEO), A Practical Strategy
If I were to sit down with you to give you a checklist and explain a strategy for SEO, here’s what I’d say. Use a good checklist. Publish people-first content.
-
Retiring a Domain the Right Way to Avoid Surprises: 410 Gone
Recently a client closed a website and let the domain expire. It was not their primary domain, but it included the company name very clearly. A few months later, somebody registered the domain and pointed it to porn. In the meantime, all other sites with links to the domain were still active. That included industry…
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Fixing Links in WordPress and Seriously Simple Podcasting
We recently published a WordPress website with a blog and podcast imported from Square. We used the plugin Seriously Simple Podcasting, which works really well. Once imported, all the podcast episodes worked pretty easily with Seriously Simple Podcasting. Since the site had a history with Google, we wanted to match the existing link structure. This is very…
WordPress
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Get These Valuable Benefits of WordPress: Backups, Portability, Redesign
Many businesses miss important benefits of WordPress: sites can be backed up and moved. We regularly take over WordPress sites. Too often, the site owners don’t have a backup and…
-
Blog Categories and Tags are Editorial Decisions, Not Technical
In This Article Introduction In WordPress, categories and tags are mostly editorial decisions. Technical factors are relevant, but it’s mostly about how you want to organize your content. Here I…
-
Fixing Links in WordPress and Seriously Simple Podcasting
We recently published a WordPress website with a blog and podcast imported from Square. We used the plugin Seriously Simple Podcasting, which works really well. Once imported, all the podcast episodes worked…
Photography and Photoshop
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Homecoming 2018 Portrait
Here’s a recent portrait of a young man ready to go to his first homecoming. Taken at the Pacesetter Media studio in Seffner, Florida.
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Unify Your Photographs for Better Design
Here’s the quick tip: when you have head shots or product shots on your site or in your print material, create your images with the same set up, lighting and background. It makes for a better appearance. While updating the Salon 705 website, we updated the head shots for the stylists. The pictures on the…
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Photoshop Before and After
I recently updated a painter’s website to WordPress and did some Photoshopping for the image gallery. So I’m just showing off a little now. Here are a few images before and after retouching. See the new website here: ShortBrushStroke.com And if you need a painter in Pittsburgh, give them a call.