Pacesetter Media Blog

Solving Promotion Problems

Facebook Cover Video

Facebook Cover Videos – Tips and Tricks

Facebook cover videos are becoming more popular. They make good use of the cover space at the top of your Facebook page. We recently added a cover video to Pacesetter Media’s page, and I have a details and tips for you.

Important Details

  • Facebook cover videos start automatically without sound when your page loads. (Auto start can be disabled.)
  • They loop automatically by default.
  • Sound is muted by default.
  • They are cropped to 312 pixels high when they appear on your page.
  • They are clickable, so somebody can see the full-size video with sound.

Facebook Video Size

Facebook recommends a video that’s 820 x 462 pixels.

On computers, when the cover video appears, the height is cropped to 312 pixels. The video can be repositioned to show the middle 312 pixels.

On mobile browsers, the video does not play, but the thumbnail for the video is displayed at 820 x 462.

Facebook Cover Video Tips

  • Put the important content in the middle of the video using lots of vertical margin — 17% of the height at the top and bottom.
  • Create a video that doesn’t rely on sound.
  • Include sound anyway, even a stock music track. The full-size video plays with sound when it’s clicked. Sound is a nice touch.
  • Create your video at 1920×1080 resolution, and export a version that’s 820 x 462 pixels for Facebook. That way you can use the high resolution video where appropriate.

Sample Cover Videos

Here are a few examples.

Lincoln Avenue Brewery

University of Michigan

Pacesetter Media

As always, call Pacesetter Media at (813) 685-9206 if you have any questions or need help with your video.

Client Project - Fish Huge Logo and Website

Fish Huge – Logo and E-Commerce Website

Here’s a recently completed project. It started with a logo. After that, Chris hired Pacesetter Media for the website.

The Logo

Fish Huge Logo

Chris wanted to capture the passion of fishing…fishing huge…in a simple logo. And the logo had to work on bumper stickers, shirts, hats and more. After some discussions and a few rounds of ideas, we finished it up.

The Web Site – “Apparel for Extreme Fishing”

Fish Huge Website

Fish Huge sells shirts with the Fish Huge logo.  So the new website includes:

  • e-commerce
  • SSL encryption (https)
  • retouching and Photoshop work on client photographs
  • custom design
  • SEO and contact plugins
  • custom WordPress plugin
  • Google Analytics