Rescue from the pitfalls of media.

Start with The Fundamentals for Any SEO Goal

Boost your site’s rankings with the fundamentals of SEO. We will use a methodical approach to get your site talking to Google, Bing and other search engines. It’s the basis of all SEO goals:

  • one-time boost in search results
  • high-intensity, long-term SEO
  • low-intensity SEO for priority keywords
  • local SEO
  • “helpful content” strategy
  • methodical strategy of continuous improvement

Whatever your goals, it starts with the fundamentals.

Chess Board as SEO Strategy

Practical, Strategic Approach

Search Engine Optimization (SEO) is a collection of lots of small things that add up. There’s no one thing, and if there is, it’s content: publish content your customers want to find.

We publish your site the way search engines say you should. We use a good checklist for technical SEO and keyword research to target your content.

Keyword research

The first step in search optimization is keyword research. We will determine which keywords are relevant and which are top priority for your products, services, location, and competition.

Site review

Another “first” step is to assess what you already have and where you need help. We’ll review your site and your content as well as your results at Google and Bing to determine the most effective approach for you.

Onsite technical SEO

SEO is not one big thing, it’s the collection of lots of technical details plus relevant content details. We will walk you through your site’s strengths and weaknesses and implement best practices in technical SEO.

Content SEO

Google tells us what they want: people-first content. So content is a top priority in SEO. We will write and edit your content for your audience and apply good technical SEO so search engines can easily find and index it.

See our SEO checklist and read lots more about how we implement SEO at our in-depth SEO blog post.

More Than Your Website: Offsite Optimization

Hands holding Rubik's Pyramid representing SEO optimization

Google Business Profile

We will review your current profile or walk you through the process of setting up a new profile at Google. Every business should have a Google Business Profile. It’s a top priority for local businesses.

Bing Places for Business

We’ll review your profile at Bing Places for Business. Like the Google profile, it’s important for SEO. For local businesses, Bing Places is also a top priority.

Social Media

We’ll assess if and how social media can help your business. It’s not the same for every company. Most businesses have at least a simple page just to be found there, and others actively use social media for ongoing promotion. Which sites fit your business and how should you use them? We’ll help you decide.

Ongoing SEO Assessment

The fundamentals get you in the game. You’ll likely see your results in a few months. (Google can take some time with your-money-or-your-life content, so those kinds of sites are another matter.)

That’s when it’s time to assess your keyword performance so you can make informed updates to your site and online presence.

Collage of websites, audits, and users.