Category Archives: Promotion

Millennials Like Direct Mail

Millennials Like Direct Mail

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Here’s a surprise: Millennials have a positive view of direct mail. So if you want to reach 24-to-39-year-olds, consider direct mail.

According to several reputable sources, millenials respond to direct mail. They have a dim view of e-mail spam, but they don’t see direct mail as “junk” mail. Generally, they see direct mail as more trustworthy.

That sure surprised me. Here are the links.

Forbes: Direct Marketing Is Thriving In Millennial Mailboxes

Forbes: An Appreciation For An Old Friend: Direct Mail

Small Business Administration: Direct Mail is Hot Again. Here’s How to Use It

US Postal Service: A Look at How Millennials Respond to Direct Mail

In 2016, the USPS published a white paper about how millennials see direct mail. Here are a few up highlights.

  • 84% of Millennials take the time to look through their mail.
  • 64%would rather scan for useful info in the mail than email.
  • 87% of Millennials like receiving direct mail.

Download A Look at How Millennials Respond to Direct Mail (PDF)

Every Door Direct Mail

Anybody who wants to reach an audience in a limited geographic area should consider Every Door Direct Mail (EDDM). Read more about EDDM in a previous blog post.

Read EDDM – Great Value to Reach a Local Market

Logos Should Be Readable in a Sea of Logos

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In November 2017, I wrote about logos, that they should have big text that’s readable even when the logo is small. (Read the post here.) That was inspired by a Brandon Foundation post of sponsors. This is a follow up.

Today, another example from Brandon Foundation came across my screen. This time, the Brandon Foundation logo works well in a sea of logos.

And I’ll mention here that I designed the Brandon Foundation logo in 2003 when Arlene Waldron and Anne Nymark got it started. And it still works to this day.

This example comes from Facebook when a local company advertised the charities they helped.

Sea of Logos Example

The Logos that Work

Some logos are easy to read when they are small in this sea of logos:

  • Brandon Foundation
  • Autism Speaks
  • Feeding Tampa Bay
  • Easterseals
  • 1 Voice
  • Waypoint

The Logos that Don’t Work

Some other logos are hard or impossible to make out. 

  • Shriners Hospital (second row, fifth logo; circle around person, black text under the graphic)
  • Outreach Clinic (third row, first logo; red cross in a blue circle)
  • Southeast Beagle Rescue (third row, fifth logo; heart with text across the top)
  • The dark logo that is in the middle above Waypoint (what is that?)

Logos Should Be Simple and Readable When Small

This is another example of an important rule of logo design:

  • Logos should be readable when small.
Success with Trade Shows Cover

Success with Trade Shows FREE Guide

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I updated “Success with Trade Shows.” It’s reformatted, digitized, optimized and tagged. And it’s full of information to smooth out the hassles of a trade show.

  • scheduling
  • budgeting
  • signs and displays
  • tips and tricks
  • checklist
  • and more

Success with Trade Shows

Download the PDF.