Category: Promotion
Google My Business
Google has a free business listing that some folks don’t know about. It’s particularly helpful for anybody with a public location (office or retail) and serves a geographic area (a…
Best Tip Ever for Promotional Items
At a recent networking event, I shared the best tip I ever heard about promotional items, and it’s good enough for it’s own blog post: The best promotional item is…
Logos Should Have Big Text
Logos should have big text, text that’s easy to read even when the logo is small. That’s yet one more criteria of logo design. And as much as possible, logos…
EDDM – Great Value to Reach a Local Market
UPDATE October 1, 2024: Current EDDM postage is 22.3¢ each. A few years ago, the U.S. Postal Service introduced Every Door Direct Mail (EDDM). It’s a great option for businesses…
Define Your Audience – Here’s Why
Defining your audience is standard advice in marketing guides, blogs and textbooks. Many small businesses skip it or barely do it at all. Here’s why you should. better results from…
Do You Have Time for a Blog?
A blog is technically straight forward. So is the benefit–search engines find content on your site, and that can improve your ranking. The key non-technical factor is whether you’ll add…