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Setting Up A Multipage Book
Booklets and catalogs are a little more complex to design than single sheet pieces. Here are rules to follow when creating your multipage booklet: Page counts start on the cover…
Studio Makeover
Since last October, I’ve been working on the studio and recently finished the make over. It included ripping out carpeting, patching the walls, patching cement and filling holes. And finally,…
Top 3 Tips from Photoshop World
I’ve been to Photoshop World 26 times, and I have a really great job there. As a conference moderator, I get to introduce speakers and watch the classes. It’s long…
Pictures from Photoshop World
I didn’t take many pictures this time, but here’s a small smattering of images from Photoshop World.
Define Your Audience – Here’s Why
Defining your audience is standard advice in marketing guides, blogs and textbooks. Many small businesses skip it or barely do it at all. Here’s why you should. better results from…
Do You Have Time for a Blog?
A blog is technically straight forward. So is the benefit–search engines find content on your site, and that can improve your ranking. The key non-technical factor is whether you’ll add…
The Key to Optimized Content: Heading and Paragraph Tags
In my recent post “How Important is Written Content on a Website?“, I said that Google encourages well-organized content using the heading and paragraph tags. It’s worth filling in some…
How Important is Written Content on a Website?
A client recently asked a question like this: “How important are the specific words on a website?” I didn’t have a quick answer because there are conflicting factors at play,…