When you need presentation folders, first consider which of the two broad categories you’re looking for.
- Full-Color Printing
- Specialty Card Stock
Full-Color Printing
This is photographic type printing including washes of solid colors, rainbows and gradients. The whole folder can be a photograph or a solid color. It can be a mix of photographs, text and graphics. Printing is included on the inside flaps. Sometimes printing is included on the entire inside.
Papers are limited but include a good selection of white and some textured whites and off whites.
Specialty finishes like spot glossy, silk laminate and foils are available to make the design look and feel pretty slick.
Advantages
- price
- flexibility in design
- special finishes can be unique, slick and classy
Disadvantages
- misses the feel that comes only with specialty card stock
Specialty Card Stock
The priority is on the card stock, the texture, the color, the weight, the feel.
Imprinting is usually spot color including solid inks, foils and embossing.
Advantages
- the feel that comes only with specialty card stock
Disadvantages
- price
- graphic design can be limited to solid shapes and text