Mobile Website on Smart Phone

Mobile-Friendly Websites Update

A Mobile-Friendly Website is Important, Becoming Urgent

Recently I came across a few small-business websites that are not mobile-friendly. It’s been a few years since I wrote about it, so I want remind everybody now. Mobile sites are more important, and that trend is likely to continue.

Do You Need a Mobile-Friendly Site?

I used to say it depends, it wasn’t necessarily urgent. Now I almost always say yes for two important reasons.

Google Ranks Mobile-Friendly Sites Better

Mobile sites get a boost on Google. It’s not the only factor, but it’s one of them.

More Web Traffic is on Phones

More and more people are using phones to surf the internet. In June 2018, global statistics were:

Global Device Stats  
Desktop 44%
Mobile Phone 52%
Tablet 4%


Source: http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet

Some businesses have higher numbers of mobile users, others lower. Here are a few sites I have the stats for:

Pacesetter Media  
Desktop 78%
Mobile Phone 19%
Tablet 13%


Mobile percentage is lower on my site because my visitors are more likely in an office.

Here are current stats for a retail shop’s website.

Retail Shop  
Desktop 30%
Mobile Phone 65%
Tablet 5%


Retails shops have more website visitors using a phone. With 65% mobile users, the site should be (and is) mobile friendly. (See other data below.)

Test Your Site

Google has a handy tool to check your site.

https://www.google.com/webmasters/tools/mobile-friendly/

For years, sites created by Pacesetter Media are mobile-friendly. They are responsive and adapt to screen size.

I can check your site for you, if you’d like. Call (813) 685-9206 or e-mail me.


Visitor Stats for Other Sites

In my research for this article, I compiled stats for several sites I manage. Here are the results.

The audiences for these first two sites are likely in an office when they go to the websites.

Pacesetter Media  
Desktop 78%
Mobile Phone 19%
Tablet 13%
Industrial Consulting  
Desktop 76%
Mobile Phone 22%
Tablet 2%

And here are stats for a retail shop.

Retail Shop  
Desktop 30%
Mobile Phone 65%
Tablet 5%

And a few other sites.

Healthcare Office  
Desktop 43%
Mobile Phone 49%
Tablet 6%
Photography Podcast  
Desktop 46%
Mobile Phone 41%
Tablet 13%
College Sports Training  
Desktop 45%
Mobile Phone 49%
Tablet 6%
Law Enforcement Training  
Desktop 43%
Mobile Phone 52%
Tablet 5%