Category: Marketing
Logos Should Have Big Text
Logos should have big text, text that’s easy to read even when the logo is small. That’s yet one more criteria of logo design. And as much as possible, logos…
EDDM – Great Value to Reach a Local Market
UPDATE October 1, 2024: Current EDDM postage is 22.3¢ each. A few years ago, the U.S. Postal Service introduced Every Door Direct Mail (EDDM). It’s a great option for businesses…
Define Your Audience – Here’s Why
Defining your audience is standard advice in marketing guides, blogs and textbooks. Many small businesses skip it or barely do it at all. Here’s why you should. better results from…