Category: Marketing
List of Media Creation Tasks, Media is a Business Function
Media publishing is a business function. Use this list of media functions to guide your planning.
Promotion and Media Project Scheduling Updated for 2024
Here are some suggestions about the planning time for various promotion and media projects. Steps of Media and Promotional Projects Before planning a project, you should first have a goal…
Keepin’ On With Business in 2020
Our clients are keeping on with business. They’ve made adjustments, of course, but they’re keeping on. Here are a few tips on how.
Social Media: Show Up to Keep Connections
Social media is like a big trade show or community event. If you go to the bar, you get drinking. If you go to the amusements, you get amusement. If…
Build Your Own Audience, Not Facebook’s: Newsletters and Blogs
We all publish content for our audiences in print, on our websites, in e-mails, and on social media. We all contact our clients by e-mail, phone calls, and until recently…
How to Get Your Point Across in 30 Seconds
When I joined a new networking group last year, the kind where every week you speak for a minute about your business, I remembered a perfect little book from over…
Easy Holiday Card Mailing
If you send any kind of cards anytime, Maureen at StayInTouch.me makes it easier. First some background: I’ve know Maureen Montalvo for over 15 years. She represents Send Out Cards,…
Millennials Like Direct Mail
Here’s a surprise: Millennials have a positive view of direct mail. So if you want to reach 24-to-39-year-olds, consider direct mail. According to several reputable sources, millenials respond to direct…
Organize Published Content – Text, Pictures, Video
A few recent projects were delayed waiting for content from clients, and that’s pretty typical. It has me thinking again about how businesses can better manage their published information. With a…
Small Business Administration 43 Marketing Ideas
The Small Business Administration recently published a list of 43 marketing ideas you can do during slow times of year. There are no big secrets revealed, but it is a…
Logos Should Be Readable in a Sea of Logos
In November 2017, I wrote about logos, that they should have big text that’s readable even when the logo is small. (Read the post here.) That was inspired by a…
Google My Business
Google has a free business listing that some folks don’t know about. It’s particularly helpful for anybody with a public location (office or retail) and serves a geographic area (a…