Logos Should Be Vector Graphics
You’ll eventually need vector versions of your logo. Ask for them when your logo is designed.
Color and Commercial Printing Basics
Color printing isn’t simple. It seems like it would be, but it isn’t. Here are the basics. Full-Color Printing A lot of commercial printing is full color. It uses four…
How to Download Fonts from Google Fonts
Here’s a short video on how to download fonts from Google Fonts.
Simple Logos – Adobe Create Magazine
My refrain on logos: simplicity, simplicity, simplicity Adobe Create Magazine recently published an interview with a “logo prodigy.” His examples of high-profile logos are simple, and can work as small…
Logos Should Be Readable in a Sea of Logos
Good logo design includes readability at small sizes. Here’s an example that shows some logos that work and some that don’t.
Unify Your Photographs for Better Design
Here’s the quick tip: when you have head shots or product shots on your site or in your print material, create your images with the same set up, lighting and…
Logos Should Have Big Text
Logos should have big text, text that’s easy to read even when the logo is small. That’s yet one more criteria of logo design. And as much as possible, logos…
Simple Logo Example: Clorox
Here’s another demonstration how a simple logo works as a small icon. In this case, it’s the Clorox website favicon, 16 x 16 pixels. Logos should be simple enough to…
Do-it-Yourself Logos – STOP
STOP If you’re designing your own logo, STOP. You are not properly licensed and certified. That’s the topic this month. Do-It-Yourself Logos So if you’re designing your own logo, STOP.…
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