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Six Examples of Lighting for Webcams and Online Meetings Using One Light
Here’s a general rule in lighting: The light source should be big. Bright is important, too. (Really, there are no “rules”, but this is bullet-point advice, not artistic training.) To…
Get Ready for Online Meetings
Here’s the new reality: businesses need to participate in online meetings. So prepare to be on camera at your desk. Get a decent web camera and microphone. Tidy up your…
Advice, Tips, and Tricks for the New Reality
Wow, things changed fast. I’m preparing newsletters and blog posts for the coming weeks with info on marketing in these stay-at-home times. Topics include how to use social media how…
How to Get Your Point Across in 30 Seconds
When I joined a new networking group last year, the kind where every week you speak for a minute about your business, I remembered a perfect little book from over…
Structured Data: Mark Up Website Content for Search Engines
Schema.org is the place. It’s the primary source of information on structured data for websites. Why is that important to business? Because it’s used by Google, Bing and Yahoo. First…
Easy Holiday Card Mailing
If you send any kind of cards anytime, Maureen at StayInTouch.me makes it easier. First some background: I’ve know Maureen Montalvo for over 15 years. She represents Send Out Cards,…
Facebook Cover Videos – Tips and Tricks
Facebook cover videos are becoming more popular. They make good use of the cover space at the top of your Facebook page. We recently added a cover video to Pacesetter…
Millennials Like Direct Mail
Here’s a surprise: Millennials have a positive view of direct mail. So if you want to reach 24-to-39-year-olds, consider direct mail. According to several reputable sources, millenials respond to direct…