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Be Your Best On Zoom (and Facebook Live)
Here’s a really good video on how to look and sound good on camera with Larry Becker from GreatOnCamera.com.
Build Your Own Audience, Not Facebook’s: Newsletters and Blogs
We all publish content for our audiences in print, on our websites, in e-mails, and on social media. We all contact our clients by e-mail, phone calls, and until recently…
Windows 7 Minimum Performance Settings for OBS Studio Window Capture
For anybody using OBS Studio on Windows 7, here are the minimum performance settings to get OBS Window Capture to work. You need to turn on these settings: Enable desktop…
Six Examples of Lighting for Webcams and Online Meetings Using One Light
Here’s a general rule in lighting: The light source should be big. Bright is important, too. (Really, there are no “rules”, but this is bullet-point advice, not artistic training.) To…
Get Ready for Online Meetings
Here’s the new reality: businesses need to participate in online meetings. So prepare to be on camera at your desk. Get a decent web camera and microphone. Tidy up your…
Advice, Tips, and Tricks for the New Reality
Wow, things changed fast. I’m preparing newsletters and blog posts for the coming weeks with info on marketing in these stay-at-home times. Topics include how to use social media how…
How to Get Your Point Across in 30 Seconds
When I joined a new networking group last year, the kind where every week you speak for a minute about your business, I remembered a perfect little book from over…
Structured Data: Mark Up Website Content for Search Engines
Schema.org is the place. It’s the primary source of information on structured data for websites. Why is that important to business? Because it’s used by Google, Bing and Yahoo. First…