Pacesetter Media Blog

Tips, Tricks, Ideas, Advice, Web, Design, Marketing

Logo Design, Hillsborough County Parks

Some Blues Turn Purple in Print

When creating artwork for printed materials, some blues on a computer screen shift toward purple when printed. I have to correct for this problem regularly. Here’s what to do about it. First, screens don’t and can’t display exactly what’s printed. Many screen colors shift to the nearest printable color when printed. In particular, blue often becomes purple(ish). The solution is changing the exact color mix. Commercial printing is usually done with four colors (CMYK, see below), so you need to work with software that edits CMYK files. Here’s one example of a color that looks blue on screen but turns purple in print: Blue-Purple, Cyan (C): 100 Magenta (M): 97 Yellow (Y): 18 Black (K): 19 The CMYK formula is: Cyan (C): 100 Magenta (M): 97 Yellow (Y): 18 Black (K): 19 That second number, magenta, should be lower than 70% of the first number, cyan, or you risk a shift toward purple. The solution: In this case, change the color to a new mix with magenta less than 70% of cyan to prevent the purple shift (C100, M49, Y0, K70). A CMYK Blue, These colors might look similar when separated with some white space, but the formulas for each are different. To the point, the second color doesn’t become purple when printed.  
Clorox Logo as a small graphic.

Simple Logo Example: Clorox

Here’s another demonstration how a simple logo works as a small icon. In this case, it’s the Clorox website favicon, 16 x 16 pixels. Logos should be simple enough to work at nearly any size. Many DIY logos fail this criteria.
Clorox favicon logo screen capture
Even as a small favicon, the shape of the Clorox logo is distinguishable. The shape shows through.
WordPress, Woman Celebrating Wordpress

WordPress…You Heard of It, Right?

WordPress is used on lots of websites.

  • What is it?
  • Should you use it?

That’s this month’s topic.


What is WordPress?

WordPress is free, open source software for creating websites. “Open source” means it’s developed by thousands of volunteer programmers and is free (open) to use.

There are others like Joomla and Drupal; they have their fans, but WordPress has won, so to speak. It’s more widely used, and it has a large community of people, groups and websites that offer WordPress themes (template designs) and plug-ins (extra features). There are thousands of options, probably tens of thousands.

Some themes are free but the best ones cost a little (from $30-$75). Compare this to the $500-$1500 for a custom design from scratch.

Many big companies still need custom development, but for small businesses and even big companies, WordPress offers a lot for the money. If blogging is part of your marketing strategy, WordPress is the best option for that.

WordPress works like other content management systems. It

  • runs on a web server.
  • uses a shell or template for most of the site design.
  • gets text and images (content) for each page from a database.
  • inserts that page content into the template.

Content Management System Flow Chart

Third-party plug-ins and themes can add features like calendars, search engine optimization and advanced forms. And lots more.

Could your site be built with WordPress?

For many small companies, the answer is usually yes. There are other great choices, but WordPress is usually a workable option. A basic installation is a good start; add some plug ins and a nice theme, it can do lots more.

Is it easy?

Yes and no.

Yes

It has lots of bells and whistles available, either free or at very reasonable prices. Generally, they work well together.

Strength: It’s all things to all people. It does lots of stuff with lots of options.

No

It has lots of bells and whistles available. Sometimes they don’t work well together.

WordPress by itself is very stable. Even with third-party plug ins, it’s pretty stable. But you know how computers work: problems can come up with any new plug-in or new version.

Weakness: It’s all things to all people. The code is complicated, glitches can occur, and the pages served to your audience are usually bigger than they need to be.

Should I Try WordPress Myself?

It’s worth a try. The simpler your needs, the more likely it will work easily. You’ll still have to study a little to learn how to install it and edit your site. If you have the time, why not? There are lots of hosting companies that offer cheap plans for DIY websites.

Professional WordPress Websites

Of course, Pacesetter Media can get your WordPress site up and running quickly and easily. Just like Pacesetter Site, you’ll be able to update your site once it’s set up. And we’ll make it look good, of course. 🙂

Call Pacesetter Media: 813-685-9206