Pacesetter Media Blog

We Know Media, We Know Code, We Know Design

New Web Design:

New Web Design:

We recently completed a new website project for Cooper Trading in Irwin, PA. The site includes:

  • WordPress with the Pacesetter Site theme
  • Highlight Box plugin by Pacesetter Media
  • NEW Sea of Logos plugin by Pacesetter Media
  • Off-the-Shelf Plugins
    • Yoast SEO
    • Contact Form 7
    • Cache Enabler
    • Advanced Custom Fields
    • Show-Hide/Collapse-Expand
  • Secure Encryption
  • Responsive, mobile Friendly design

Check out the new Cooper Trading site here.

Color and Commercial Printing Basics

Color printing isn’t simple. It seems like it would be, but it isn’t. Here are the basics.

Full-Color Printing

A lot of commercial printing is full color. It uses four inks to create text, photographs, and logos. This goes by several names: offset printing, process printing, full-color, four-color, CMYK. It’s typical for brochures, business cards, postcards and even signs and some promotional items.

For efficiency, many CMYK print jobs are done at the same time on large sheets. This gets the best price, but it isn’t good for perfect color matching. It’s usually perfectly adequate for business printing. But colors can shift a little from one job to the next. Most people won’t notice the difference unless two print jobs are viewed side by side. Even then, there’s often no difference.

For the most consistent full-color printing, each job needs to be printed by itself. This gives better color consistency but not the best price.

Color-Match Printing

You might have heard of the Pantone Matching System (PMS). With it, printers can consistently reproduce exact colors. It’s used for spot colors like logos, not for photographs. PMS colors can sometimes be reduced to a tint to create lighter shades on the same piece. In some cases, only full-strength PMS spot colors can be used.

PMS is good for exact color matching.

On-Screen Proofing

Monitors can display colors that can’t be printed, and most monitors aren’t calibrated. Even so, screen proofing is usually good enough for commercial printing when exact color matching isn’t needed.

When you want color matching or a good sense what your printed piece will look like, get a printed proof. If you need really good color matching, find a local printer that can hand-hold your job. Even better, pay for a production proof, and be there when the job is run. It costs extra, but when you need something perfect, that’s what it takes.

Top Three On-Page SEO Tips

Top Three Tips for On-Page SEO

Site content is important to Search Engine Optimization (SEO), and these three content tips will help Google and other search engines put you near the top.

Appropriate Content

When your audience searches online for something related to your business, hey enter words or phrases (key words), and search engines give them a list of sites. To be on that list, first you need content that’s relevant to the search. You need text (mostly) and pictures.

For SEO, include some of those key words in your text, and include synonyms and related words.

If that’s all you do, your content will seem robotic, so write your content for people, too. Using an appropriate tone for your business, write paragraphs and headlines that give your audience information they need and want. That is, write for people, not just search engine spiders.

The concept of “key words” is a good way to think about it. Make a list of phrases your audience will search for, and include those in the text you write for your audience. And write content appropriate to your products and services.

HTML Page Titles

Web pages include a semi-hidden title that search engines use. It should include the most important key words for that page.

The term “title” is used several different ways in web design. I’m talking about the “HTML title” specifically.

In WordPress, the WordPress page title is often the HTML title, but it depends on the theme used. All Pacesetter Media sites use the Yoast SEO plugin, and that makes the HTML title a separate entry for each page.

However your site is built, make sure the HTML page titles have important keywords.

HTML Headlines

Web pages can have a kind of headline that’s important to search engines. It’s about more than making text big and bold; headlines should be done with H1 tags (and H2, H3, H4…). These tags are mostly hidden. In WordPress, these tags are added by applying headings to a paragraph or block of text.

The Important Bit: These headlines should have some keywords relevant to that page.

In 2014, I wrote a few articles about headings and content. They’re still relevant today.

The Key to Optimized Content: Heading and Paragraph Tags

How Important is Written Content on a Website?

Other Factors

There’s lots more to on-site SEO like image alt tags, URL keywords, and on-site linking, In my experience, these three are among the most important factors.