Pacesetter Media Blog

Tips, Tricks, Ideas, Advice, Web, Design, Marketing

Presentation Folders

Presentation Folder Categories – Advantages and Disadvantages

When you need presentation folders, first consider which of the two broad categories you’re looking for.
  • Full-Color Printing
  • Specialty Card Stock

Full-Color Printing

This is photographic type printing including washes of solid colors, rainbows and gradients. The whole folder can be a photograph or a solid color. It can be a mix of photographs, text and graphics. Printing is included on the inside flaps. Sometimes printing is included on the entire inside. Papers are limited but include a good selection of white and some textured whites and off whites. Specialty finishes like spot glossy, silk laminate and foils are available to make the design look and feel pretty slick.

Advantages

  • price
  • flexibility in design
  • special finishes can be unique, slick and classy

Disadvantages

  • misses the feel that comes only with specialty card stock

Specialty Card Stock

The priority is on the card stock, the texture, the color, the weight, the feel. Imprinting is usually spot color including solid inks, foils and embossing.

Advantages

  • the feel that comes only with specialty card stock

Disadvantages

  • price
  • graphic design can be limited to solid shapes and text
2016

New Year Update

Here we are, another year has passed, and I have a few updates to share. First, Happy New Year and thank you for your loyal business. As Pacesetter Media grows, I appreciate each and every order, referral and inquiry. I look forward to working with you in 2016. Some updates include:

Studio Renovations

Studio Makover I started from scratch on the studio, stripping out the carpet and repainting. I also got new power amps for instruments and general listening. That was done by April, and it’s great for lighting, photography and video. But audio recordings had some echo. That’s okay for some music styles, but not so much for spoken word. I fixed that by adding acoustic panels recently, and it sounds great. Studio, Acoustic Panels Spoken-word recording is better, and music listening is a lot better. I knew the acoustic panels would improve the sound, but I was surprised how clean music is now, even at high volumes. Loud-Music Delight Next time you’re in the area or you’re here for a photo shoot, be sure to bring your playlist on your phone or music player. We’ll hook it up and listen with a little volume. I think you’ll like it.
WordPress

Expanded WordPress Options

In 2015 WordPress was popular with clients. For small business websites, WordPress is a really good option. It’s SEO friendly and lets clients update sites themselves. It’s also flexible and scalable. We can use any theme or my own Pacesetter Media theme. I can customize WordPress for almost any web application. You can learn more at my WordPress post from 2013.
Logo Apparel

Logo Apparel

Apparel was another hit in 2015. I launched a new website with lots of catalogs at 501Shirts.com. Whether you need a short run or a big quantity, I can offer quality apparel, embroidery and screen printing. Volume Discounts By the way, the magic number for polo shirts is around 100. The magic number for t-shirts is 500. At those quantities, I can offer special discounted pricing Extra Creative Time with Large Orders BTW: Did you know I offer extra creative time with big orders of printing and promotional items? This “time credit” can be used on any project. You can get extra design, photography and web updates you can use up to 90 days later.

Thank You – Here’s to 2016

Thank you again. I look forward to working with you in 2016.
Multipage Booklet

Setting Up A Multipage Book

Booklets and catalogs are a little more complex to design than single sheet pieces.
Here are rules to follow when creating your multipage booklet:
  • Page counts start on the cover as page 1, inside cover as page 2 and so on.
  • Total bleed is .25” and total Safety is .5”. For example, an 8.5×11 booklet with bleed should be 8.75×11.25 total. This allows us to set up your crossovers properly.
  • Only single pages will be accepted. NO readers OR printers spreads.
  • We prefer a multipage PDF but single page files are also ok.
Typically page counts for booklets start on the cover as page 1, inside cover as page 2 and so on. Crossovers are common in booklets and require extra attention. A Crossover is an image, text or other graphic element that goes from one page to another. Below you can see a good example of how to create crossovers: Booklet Crossovers Designers must pay close attention to the crossover design and make sure it is as seamless as possible on the finished piece. Also, do not use text or thin lines as crossovers. Big pictures work best. Note: Due to the nature of saddle stitch binding, crossovers may not line up 100% on the final booklet. Artwork done in Indesign or other layout software as spreads or facing pages must be saved out as single page pdfs. When creating your design, keep this in mind especially when doing crossovers. The easiest way is to create the bleed is when creating your document. Below are instructions on how to create your document in Indesign. When creating your document, make your page size the cut size and your margin size .25” for safety for a .5” total: InDesign Settings for Booklets 1 Then, click the More Options button on the right. It will reveal Bleed and Slug settings below. Enter .125” as the bleed for a total of .25”: InDesign Settings for Booklets 2 Your Indesign document is now ready for proper booklet layout. You should see proper bleed and safety guidelines: InDesign Pages Showing Margins, Trim and BleedWhen your ready to export your booklet as PDF, make sure to Use Document Bleed Settings in the Marks and Bleeds menu: InDesign PDF Export After submitting your booklet, we review artwork for proper set up, so please include a few extra days in your plan for review, production and delivery.